Bosideng International Holdings Limited (the "Company", which together with its subsidiaries, is referred to as the "Group") is a renowned down apparel company in the People's Republic of China (the "PRC") with down apparel brands, namely Bosideng, Snow Flying and Bengen. The Group caters for different customers and consolidates its leading position in the PRC market with its core brands.
The Group is actively pursuing the strategy of developing an evergreen apparel business for four seasons while maintaining its down apparel business as its core operation. It is also proactively exploring opportunities to acquire reputable non-down apparel brands with high potential for development. It aspires to become a world-renowned integrated apparel brand operator. Currently, the Group's key non-down apparel brands include Bosideng MAN for menswear and JESSIE, BUOU BUOU, KOREANO and KLOVA for ladieswear.
The Chairman of the Group actively serves the society, and is committed to be the best employer, the best brand owner and the best corporate citizen. The Chairman also sets up the social responsibility system integrating public responsibility, social charity and ethical practice for the Group accordingly.
The Group established a pilot task force for social responsibility in 2012, actively promoting the integration of social responsibility and corporate management.
With the corporate mission “to make people’s life better”, the task force systematically promotes the fundamentals of social responsibility. During the year, the task force closely cooperated with “Bosideng Foundation” founded by the Chairman and unremittingly delivered love and warmth to people in need.
During the year, the Group and the Foundation proactively participated in various social and charitable activities. The achievements are reflected in the following five themes:
- Connecting and warming China
- Cooperation for better life
- Care for disadvantaged kids
- Care for the aged
- Care for people affected by disasters
The 3rd Jiangsu Charity AwardPeople’s Government of Jiangsu Province